Unintended Consequence of The Digital Revolution: Grammar and Style
Saturday, March 13, 2010 at 10:37AM I love the show Mad Men. I'm a complete fanatic. It takes place in an ad agency circa 1960, and takes on the business, existential, and romantic dilemmas of fascinating cast of characters (among them,the absolutely dreamy Don Draper). It is widely popular for its attention to historical detail: the fountain pens, typewriters, the brand-new Xerox machine are all authentic; so is the pool of secretaries that sit outside the offices of executives, diligently typing up correspondence taken from dictation. Remember those days? No? Well, watch the show.
It dawned upon me while watching that there was a time when white-collar professionals had secretaries to type up their writing. More than taking handwriting or rambling dictation and turning it into polished paragraphs, they also handled grammar and style- they were essentially editors. They had dictionaries at their desk to quickly check whether the correct word should be "affect" or "effect."
Enter the digital revolution. These days, all of us but the most senior executives are responsible for our own correspondence, and guess what? Grammar and style questions are coming back, kicking us in the ass-- a lot of us. When I worked at a financial company in the 90's, shortly after email became ubiquitous, I remember the 50-something CEO writing an email directly to the employees. He mis-used the word "quiet" for "quite." Simple spelling mistake? Typo? It doesn't matter. It made everyone titter and take him less seriously (His secretary edited mass emails after that).
Guess what, folks? Dust off those grammar and style guides, because these days, we write more than ever, and we are all responsible for our own editing. One of the most common pet peeves I see on Twitter is about grammar and style mistakes. People are becoming increasingly critical of those who make them. I'm not talking about simple typos-- we all make those occasionally-- I'm talking about mistakes made from lack of knowledge about correct usage. Not knowing the difference between the words "flout" and "flaunt" will reveal your ignorance. Misusing the words "your" and "you're" might cost you your reputation. Putting in apostrophes where they don't belong will make you the subject of someone's grammar mistake blog.
To get an idea of the grammar zeitgeist, just search Twitter for "grammar" or "difference between you're and your."
So unless you can hire an administrative assistant to edit all of your writing before you press "send," you had better root around in your bookcase for your college or high school grammar guide, and if you don't have one, get one. Those emails with your mistakes in them are kept forever.
Some helpful sites:
Grammar Girl - A great website to quickly answer those pesky questions.
The Chicago Manual of Style Online - It has a small membership fee, but worth it if you regularly do a lot of professional writing (which includes email correspondence at work).
The Elements of Style - The classic text from 1918. Short, and worth reading for everyone.
